Information architecture and navigation
We restructure category, filter and search architecture around how pet owners actually shop, whether by species, life stage, brand or need, so a large catalog feels organized rather than overwhelming.
Who we serve
Help Pet Shoppers Find the Right Product Faster
Retailers and marketplaces need intuitive discovery, credible education and merchandising that works across a varied catalog.
The short answer
BeyBear helps pet retailers and marketplaces turn a large, varied catalog into an experience shoppers can actually navigate. We build information architecture, product content and merchandising systems that make discovery faster and campaign traffic land somewhere relevant, whether the catalog spans a single category or hundreds of brands.
Who this is for
- Multi-brand pet retailers with large, varied online catalogs
- Regional or independent pet-store chains building out e-commerce alongside physical locations
- Pet marketplaces aggregating products from multiple manufacturers or sellers
- Retailers with inconsistent or incomplete product data across their catalog
- Pet e-commerce businesses running paid or seasonal campaigns that need better landing experiences
The pressure points
What this work needs to solve
- Catalog scale overwhelms navigation
- Product data lacks useful consistency
- Campaign traffic does not connect to relevant collections
Recommended scope
Information architecture
Collection and product UX
Search content strategy
Campaign merchandising
How BeyBear helps
Collection and product page UX
We design collection and product page templates that scale across hundreds of SKUs while still surfacing the specific details each category of shopper needs to decide confidently.
Product data consistency
We help establish consistent naming, attribute and description standards across the catalog, reducing the mismatched, incomplete listings that erode shopper trust and hurt search performance.
Search content strategy
We build a content and metadata strategy connecting how shoppers search, both on-site and via external search engines, to the right collections and products, improving both findability and SEO.
Campaign merchandising
We plan how paid, email and social campaign traffic lands on relevant, well-merchandised collections rather than a generic homepage, improving conversion on marketing spend already committed.
Ongoing content and seasonal management
We provide ongoing content support for seasonal merchandising, promotions and new brand or category additions as the catalog evolves.
In detail
What the work includes
- Catalog information architecture and navigation redesign
- Product and collection page UX templates
- Product data and attribute consistency guidelines
- On-site search and filtering strategy
- SEO content strategy for category and collection pages
- Campaign landing page and merchandising plans
- Seasonal and promotional merchandising calendars
- Email marketing templates tied to catalog segments
- New brand or category onboarding content workflow
- Analytics and conversion review for priority pages
- Ongoing website and merchandising management
Typical engagements
Catalog architecture project
A focused scope to restructure navigation, categories and product page templates for an existing store, right-sized to fix the highest-friction discovery problems first.
Campaign merchandising push
A short engagement building landing pages and merchandising for a specific seasonal push or paid campaign.
Ongoing e-commerce content partner
Monthly support options for continued merchandising, seasonal content and catalog content-quality management.
Our approach
We start by mapping how shoppers currently move through the catalog and where they get stuck, whether that is confusing navigation, inconsistent product data or campaign pages that don't match what was advertised. We prioritize fixes that touch the most traffic first, then build reusable templates and content standards so the improvements hold up as the catalog keeps growing rather than degrading again within a few months.
Relevant experience
BeyBear's founder brings decades of broader digital-platform and e-commerce marketing experience across regulated and consumer industries, applied here to help pet retailers manage the operational complexity of large, evolving catalogs without losing shopper clarity.
Where this fits
- A multi-brand retailer's category navigation has grown organically and no longer matches how shoppers browse.
- A pet marketplace has inconsistent product data across sellers, hurting both search performance and trust.
- A retailer's paid campaign traffic lands on a generic homepage instead of a relevant collection.
- A regional pet-store chain is building e-commerce for the first time to complement its physical locations.
- A retailer wants a repeatable seasonal merchandising plan instead of building each promotion from scratch.
- A growing catalog needs a content workflow for onboarding new brands or categories consistently.
A realistic engagement
Strategy first. Then the right-sized build.
Understand
We learn the organization, audience, operating reality and immediate opportunity.
Focus
We prioritize the few messages and experiences that can change the outcome.
Deliver
We build practical creative and digital systems the team can sustain.
Keep exploring
Related field note
Practical guidance for planning the work
Questions, answered
Before we begin
Does BeyBear only work with pet retail & e-commerce?
BeyBear specializes in the wider animal sector, allowing us to bring relevant context alongside broader digital and regulated-industry experience.
What is a realistic first engagement?
Many relationships begin with a focused strategy, website, launch or campaign scope, then expand only where the work supports a clear goal.
Can you work with our existing e-commerce platform?
Yes. We typically work within your existing platform, focusing on architecture, content and merchandising rather than requiring a full replatform unless that is genuinely the right fix.
Our catalog has thousands of SKUs. Is this still feasible?
Yes. We prioritize architecture and template fixes that apply across the whole catalog rather than manually revising every listing, and we build consistency guidelines your team can apply to new products going forward.
Can you help our SEO without a full website rebuild?
In many cases yes. Category and collection page content, metadata and internal linking improvements can meaningfully improve search performance without a full rebuild.
Do you manage our seasonal or promotional merchandising ongoing?
That can be scoped as an ongoing engagement, or we can build a merchandising calendar and templates your internal team executes independently.
How do you handle a marketplace with multiple sellers or brands?
We focus on establishing consistent data and content standards across sellers and building navigation that helps shoppers compare fairly, which is typically the biggest lever for marketplace usability.
Creative strategy, digital experiences and regulatory-aware marketing for brands and organizations devoted to animals.
Ready when you are
Tell us what you’re chasing.
Bring us the complicated idea, the ambitious launch or the digital experience that needs more bite.